The institute employs various strategies to motivate students to opt for Massive Open Online Courses (MOOCs), recognizing their numerous benefits. Firstly, MOOCs are identified based on curriculum or recent trends in Pharmacy, emphasising their relevance and aligning them with academic goals. Additionally, the institute organises informational sessions to raise awareness about the advantages of MOOCs, such as flexibility in learning schedules, accessibility to diverse subjects and experts, and cost-effectiveness compared to traditional education pathways. Moreover, the Institute appreciates the students by  providing certificate of highest number of MOOC completion or certificates for obtaining highest marks for MOOC examination, enhancing students’ motivation and commitment. By leveraging these approaches, the institute empowers students to embrace MOOCs as valuable supplements to their educational journey, fostering lifelong learning and professional development.